Catt Lyon Design

Columbus Crew Stadium
Columbus, Ohio

Assignment
Develop a wayfinding system which enhances the architecture of the facility and reinforces the team's brand, for Major League Soccer's first soccer-exclusive venue.

Implementation
For this fast-tracked project, we developed signage which used the team's colors and European look.

Accommodations were qmade for sponsorships on the wayfinding signage. Industrial-grade pre-fabricated tubing was used for sign fixturing to lower costs and save time, while still reinforcing the team's "construction crew" look.