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Nationwide
Arena Columbus, Ohio |
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Assignment
Design a wayfinding and advertising signage system for this new 17,500-seat NHL Arena in Columbus, Ohio. The naming sponsor and developer, Nationwide Insurance Company, requested that their newly developed graphic identity be incorporated into the building’s exterior and interior entrance areas. |
Implementation Designed a signage system that incorporated the mid twentieth-century architectural styling of the arena and the downtown warehouse district, in which it was sited. The sign system incorporated wayfinding, naming rights, secondary sponsorships, concessions, advertising, commemorative and decorative signage. |
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