Catt Lyon Design

Reliant Stadium
Houston, Texas

Assignment
Develop a sign system for this new 69,500-seat NFL stadium for the "Texans".

Implementation
Catt Lyon Design created a comprehensive sign system, which addressed wayfinding, theming, concessions, advertising and naming rights sponsorships. The system was executed with a variety of different materials, which carried through the qualities of transparency and light that predominate in this retractable-roof stadium.

Catt Lyon Design also designed the signage system for the Texan's $300M naming rights agreement with Reliant Energy, which applied the naming sponsor's identity to certain strategically located wayfinding signs. To maximize the value of this high-visibility venue, Catt Lyon also developed monumental signage for the building’s site and exteriors.

Other "partnership" sponsors were identified on wayfinding signage and thematic graphics, as a way of buttressing the wayfinding, enlivening the environment and raising significant revenues.